Brand Managers in Canada are responsible for developing and executing brand strategies to enhance brand awareness, drive sales, and build customer loyalty. This role involves market research, brand positioning, product development, and marketing/communications.
Typical brand manager duties:
Develop and implement a comprehensive brand strategy aligned with business objectives.Define brand identity, positioning, and messaging.Create brand guidelines and ensure consistency across all touchpoints.Conduct market research to understand target audience, competitors, and industry trends.Collaborate with product development teams to create products that align with the brand strategy.Oversee the development of marketing materials and campaigns.Manage the brand's presence across all channels (digital, print, broadcast).Track brand performance metrics and analyze results.
Looking for a brand manager or a brand manager job?
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
77371
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
87890
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
