Brand Manager in Edmonton, AB

Brand Manager Job Description

Brand Managers in Canada are responsible for developing and executing brand strategies to enhance brand awareness, drive sales, and build customer loyalty. This role involves market research, brand positioning, product development, and marketing/communications.

Typical brand manager duties:

Develop and implement a comprehensive brand strategy aligned with business objectives.

Define brand identity, positioning, and messaging.

Create brand guidelines and ensure consistency across all touchpoints.

Conduct market research to understand target audience, competitors, and industry trends.

Collaborate with product development teams to create products that align with the brand strategy.

Oversee the development of marketing materials and campaigns.

Manage the brand's presence across all channels (digital, print, broadcast).

Track brand performance metrics and analyze results.

Looking for a brand manager or a brand manager job?

Submit your resume or request talent now and our expert recruiters will be with you shortly.

Robert Half can assist you with your brand manager staffing needs.

Salary for Brand Manager in Edmonton, AB

70213 - 96350

25th percentile

70213

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

84819

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

96350

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Marketing Analytics Manager

90713

104294

118644

Marketing Analytics Specialist

64575

81231

93019

Demand Generation Manager

84306

94813

106856

E-Commerce Manager

76106

93531

105063

Project Manager – Marketing and Creative

76106

97119

109931

Product Manager

80206

97119

118131

Event Manager

57400

70725

81488

Event Coordinator

49456

57400

65600

Media Director

91738

99169

108906

Media Buyer

58681

71238

86869

Media Planner

53556

62013

72006

Newest Brand Manager jobs

Search Jobs

Client Success Project Manager

Communications Coordinator

Assistant Controller

Bookkeeper

Hiring? Start here.

Access thousands of skilled contract and permanent candidates at every level from support roles to C-suite, and pinpoint the talent you need using our industry-leading matching technology.

Find your next hire