Companies of all sizes now rely on content to build trust, explain their services and connect with audiences. As a result, content strategist jobs have become central to shaping a company’s content plan and supporting broader business goals. Both agencies and in-house teams need experienced content strategists who can strengthen brand awareness and contribute to sales growth.
Ready to explore a career in content strategy? Here are some common questions you might have along with the answers.
What is content strategy?
The content strategist job description covers a lot of ground. In simplest terms, the role involves helping companies strategize what to say about their products, services or related topics, where to say it and how to keep it all organized. The goal is to create relevant, compelling content that audiences can easily find and want to engage with, leading them to work with or buy from a company. You’ll need a strong grasp of what the business is trying to achieve so the briefs, outlines and ideas you create for each project stay tightly focused on those outcomes. This often requires regular communication with company executives and operational leaders.
In a content strategist role, you might also analyze what's currently on a company's website and social channels to see what's working and what's missing—looking at things like SEO rankings, engagement trends, content performance analytics, and gaps in the customer journey. You'll likely create editorial calendars to keep content production on track, develop style guides so everything sounds consistent, and build frameworks for organizing and categorizing content across different platforms.
You’ll also be teaming up with writers and editors, tracking budgets, and working with technical teams such as web developers and UX/UI partners to ensure content integrates smoothly into websites and apps. Writers and editors, in particular, are typically close partners to content strategists, translating strategic direction into clear, usable content. This collaboration is a big part of the job, and understanding how strategy and execution support one another helps set expectations. It's a mix of creative thinking, strategic planning and project management—which is why the field appeals to people with a wide range of professional experiences.
Key skills for content strategist jobs
Content strategist jobs call for high-level thinkers who can also keep track of details. To be a successful candidate, you’ll need to be a strong idea generator and problem solver with excellent communication and organizational skills.
Content strategists need to be able to use analytical abilities to interpret user behavior, search data and company priorities. Project management skills can help them translate that insight into an organized plan—one that sets priorities, sequences work and keeps projects on track and within budget. That approach leads to a clear, long-term content strategy rather than a collection of individual pieces. term content strategy rather than a collection of individual pieces.
Successful content strategists are compelling brand storytellers with a design sensibility who envision how content will be presented or distributed in formats beyond text-based articles, such as infographics, digital platforms, or multimedia presentations. A solid understanding of user experience and how content should be structured across channels is equally important, as is familiarity with SEO and SEM to help audiences find what they need. Equally important is the ability to collaborate with those producing the content—writers, editors, designers and video teams—since a strong strategy depends on a strong execution partner.
Successful content strategists are compelling brand storytellers with a design sensibility who envision how content will be presented or distributed in formats beyond text-based articles, such as infographics or multimedia presentations. Equally important is the ability to collaborate with those producing the content—writers, editors, designers and video teams—since a strong strategy depends on a strong execution partner. Content strategists also need to apply project management skills to turn their insights into a clear content plan.
