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Product Marketing Manager in Cincinnati, OH

Product Marketing Manager Job Description

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. A bachelor’s degree in marketing or a related field is usually required, along with a strong background in strategy development, consumer behavior analysis and digital marketing.

Typical product marketing manager duties:

Creating and executing marketing plans aimed at increasing product adoption and revenueConducting market research to identify customer needs and opportunitiesCollaborating with the sales and product development teams to bring the product to marketDeveloping marketing materials such as brochures, videos, and website contentAnalyzing key performance indicators to measure the effectiveness of marketing initiativesImplementing customer retention and upsell strategies

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Salary for Product Marketing Manager in Cincinnati, OH
85800 - 130650
25th percentile
85800
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
108956
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
130650
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 89456 113344 132356 E-Commerce Marketing Manager 87506 101644 121875 Growth Marketing Manager 87019 104081 126506 Demand Generation Manager 85069 100669 120656 Brand Manager 77269 93113 111394 Project Manager – Marketing and Creative 66544 79706 95794 Customer Experience Marketing Manager 58256 73125 87506 Media Director 94575 114319 133575 Digital Media Buyer 58013 67763 84094 Media Planner 57769 67763 81900 Marketing Analytics Manager 94819 110663 128456 Marketing Analytics Specialist 67031 80681 102131 Market Researcher 56306 69956 86044 Event Manager 53869 65813 80925 Event Coordinator 42900 49481 58013

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