Product Manager Marketing and Creative in Raleigh, NC

Product Manager Marketing and Creative Job Description

Product managers oversee the development and launch of marketing and creative campaigns designed to promote new or improved products or product lines. They help shape a product’s “story,” which explains the product’s usefulness in meeting target customers’ specific needs and supporting their goals. Product managers need strong communication, collaboration and organizational skills, as their role requires them to work closely with the various teams — such as social media, public relations and sales — responsible for communicating to and engaging with target audiences. Most employers seek candidates with a proven track record of leading marketing and campaign initiatives, and some may prefer to hire product managers with knowledge of or experience in their company’s industry.

Typical product manager marketing and creative duties:

Researching and creating buyer personas (profiles of a product’s ideal customers) and crafting user stories detailing target customers’ needs and goals

Developing go-to-market strategies for new products or product lines

Educating sales teams on a product’s value for customers and ensuring they’re equipped with marketing and creative content that helps communicate that value

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Salary for Product Manager Marketing and Creative in Raleigh, NC

94961 - 140501

25th percentile

94961

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

120319

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

140501

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

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92891

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92374

110486

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91080

115661

138690

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90304

106864

128081

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82024

98843

118249

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70639

84611

101689

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61841

77625

92891

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100395

121354

141795

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61583

71933

89269

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61324

71933

86940

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100654

117473

136361

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71156

85646

108416

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59771

74261

91339

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57184

69863

85905

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45540

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