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Market Researcher in Raleigh, NC

Market Researcher Job Description

Market researchers conduct research to determine the level of demand for a product or service, which audiences are likely to buy those items, and at what price. Their various research techniques include conducting surveys, one-on-one interviews and focus groups to help guide brand strategy. This role requires strong analytical, writing and presentation skills; a marketing background; and an understanding of data analysis software. An MBA is a plus.

Typical market researcher duties:

Analyzing a company’s demographics and monitoring competitors’ activities and market conditionsWorking closely with brand/product managers to help assess customer needs and new product opportunitiesConsolidating market research findings in detailed reports or presentations and sharing information with stakeholders

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Salary for Market Researcher in Raleigh, NC
59771 - 91339
25th percentile
59771
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
74261
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
91339
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 94961 120319 140501 E-Commerce Marketing Manager 92891 107899 129375 Growth Marketing Manager 92374 110486 134291 Product Marketing Manager 91080 115661 138690 Demand Generation Manager 90304 106864 128081 Brand Manager 82024 98843 118249 Project Manager – Marketing and Creative 70639 84611 101689 Customer Experience Marketing Manager 61841 77625 92891 Media Director 100395 121354 141795 Digital Media Buyer 61583 71933 89269 Media Planner 61324 71933 86940 Marketing Analytics Manager 100654 117473 136361 Marketing Analytics Specialist 71156 85646 108416 Event Manager 57184 69863 85905 Event Coordinator 45540 52526 61583

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