Digital Media Buyer in Cincinnati, OH

Digital Media Buyer Job Description

Digital media buyers negotiate with media sales representatives to buy and place advertising on digital outlets. They identify media placements that enable a company or client to communicate its message to target audiences in the most effective and cost-efficient manner. This position requires strong analytical, critical thinking, and negotiation skills; business acumen; and attention to detail. Employers seek candidates with media-buying or digital media experience. A bachelor’s degree in marketing or advertising is often required.

Typical digital media buyer duties include:

Collaborating with account managers, media planners, and design and production personnel to plan and optimize media campaigns

Using market research, like demographics and ratings, to select the best placements for an advertising campaign

Comparing and negotiating advertising rates and ensuring purchased advertising runs as specified

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Salary for Digital Media Buyer in Cincinnati, OH

58013 - 84094

25th percentile

58013

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

67763

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

84094

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

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85800

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Demand Generation Manager

85069

100669

120656

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77269

93113

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Project Manager – Marketing and Creative

66544

79706

95794

Customer Experience Marketing Manager

58256

73125

87506

Media Director

94575

114319

133575

Media Planner

57769

67763

81900

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94819

110663

128456

Marketing Analytics Specialist

67031

80681

102131

Market Researcher

56306

69956

86044

Event Manager

53869

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Event Coordinator

42900

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